Capitalism Kills Love
Claire Fontaine
Claire Fontaine’s work for Notes from Nowhere was a cotton shopping bag of the kind now produced in their millions as the acceptable alternative to plastic carrier bags. These newly ubiquitous bags are either used as commercial advertising or alternatively sometimes bear political messages about social and environmental causes.
Fontaine’s work apes the later position, each of her shopping bags carrying the message Capitalism Kills Love. However, it was uncertain whether this was a subversive gesture or whether the positioning of the slogan on a shopping bag suggests it is an ironic gesture.
The bags were distributed free to one thousand shoppers at the monthly St Catherine’s Artisan market and the Frome Flea market on Sunday 6th May, 2012.
