Foreground launch Middle of Nowhere, Centre of Everywhere
At Foreground one of the questions we’ve been asking recently is can the middle of nowhere be the centre of everywhere?
We might be based in a small Somerset town but that doesn’t limit our ambition for where we work, how we work or what we feel our audiences deserve. In fact we believe that making space to think clearly is exactly what gives us the ability to find the inspiration to innovate. So we’ve teamed up with our long-term collaborator, graphic designer and lettering supremo Daren Newman to produce our new Middle of Nowhere, Centre of Everywhere brand.
Middle of Nowhere, Centre of Everywhere is a statement of intent not a question. It is about finding the space for inspiration to change things. We find that space everyday in Somerset. We found it in Iceland where we went to explore ideas and landscape this Autumn. So leave the rat race job behind. Swap the city for the country. Or get lost in the wilderness (even if only on weekends). Dream new ideas there then let them take over your world.
The Middle of Nowhere, Centre of Everywhere product range includes clothing, accessories, homewares and 3 beautiful limited edition prints exploring the graphic identity designed by Newman based on an hand drawn alphabet inspired by natural forms.
The full product range is available now on our new online store Foreground Art Supplies. Foreground Art Supplies sells ideas made by artists. It the one stop shop for publications and products from our art programme and placemaking projects. From 2017 Foreground Art Supplies will also commission leading artists and designers to create affordable editions, multiples and merchandise especially for our audiences. Sent from the Independent State of Frome direct to you to enjoy.
The Middle of Nowhere is the Centre of Everywhere. So find your nowhere and explore the idea.
Explore the full product range here