We love you here even when you are there
Adam Chodzko’s work for Notes from Nowhere took the form of a full-page advert in Frome’s free fortnightly paper. ‘We love you here even when you are there’, is part of Chodzko’s ongoing series called Runners that uses different newspapers across the world as the site for the work.
Chodzko finds small businesses in remote places without any online presence or capacity to promote their services and then places advertisements on their behalf in newspapers based in urban centres in other countries. The artwork featured 4 such small adverts for businesses around the world with no seeming connection to Frome. However, tangential connections existed beneath the surface. The image of 4 bronze sculptures in Mombasa is of a war memorial to Kenyan Soldiers made made in Frome by Singers metal foundry in the 1920’s.
Chodzko’s work appeared partly as an anonymous gift – the business concerned had no knowledge of their international presence via advertising – and partly as a seemingly ludicrous gesture; why, for example, would people in Frome need to know that you can get cheap photocopies made in a side street in Mombasa? The work is deliberately ambiguous; is it a critique of localism and aspiration or a celebration of openness and inclusivity?
12,500 copies of The Frome Times were published and delivered direct to homes and businesses in the town on 10th May, 2012.